If your company plans to attend a trade show anytime soon, it’s time you started thinking about which promo products you plan to hand out to booth visitors. Keep in mind that this is the time for your business to stand out from the crowd! It’s a big misconception that slapping a logo on anything makes it a memorable giveaway, when in fact most trade show attendees wind up with a bag full of items they’ve already forgotten by the time they get home. Consider spending a little more on product that will have a lasting impact on the recipients. You don’t even have to offer the same trade show giveaway to every visitor; try targeting hot prospects with big-ticket items, and offer something more cost-effective to casual passers-by.

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